AUTO EXPRESS READERS VOTE GEM NUMBER ONE IN ROADSIDE ASSISTANCE SURVEY
2 July 2008, Auto Express No.1,019 (p 58) 

We were delighted to read the roadside assistance survey in the 2 July edition of Auto Express magazine, in which the feedback of more than 32,000 readers placed GEM Motoring Assist at the top of a line-up of 11 breakdown providers.
 
A combination of value for money, friendliness and helpfulness, general presentation and overall service saw GEM sweep the board with a score of 84.5% - more than three per cent ahead of Autonational, its nearest rival.  
 
Auto Express’s analysis summed up its readers’ comments: “GEM was the only organisation to secure marks over four (80%) in every sector, showing the size of the firm is not always an indicator of quality.”
 
The RAC took third place (79.55%), with Green Flag in sixth place (78.32%), the AA seventh (78.25), Tesco ninth (77.18%), Direct Line 10th (76.60%) and Churchill at the bottom (75.32%).
 
We particularly liked the comment about Tesco, with its position among the bottom three providers. ‘This goes to show,” say Auto Express, “that some services are best left to the experts. After all, GEM Motoring Assist doesn’t sell fruit and veg!”

At GEM we are constantly striving to grow our membership in order to help support our road safety initiatives. Most important, though, is our pledge to offer the very highest overall levels of service, regardless of how big or small we may be.